Privacy Policy

Personal information you disclose to us

Log and usage data

Device data

Device access

User feedback data

Data collected by third-party vendors

Data collected by tracking and measurement technologies

We use information about you for the purposes listed below:

• To provide and maintain Our Services.
• To deliver personalized and/or non-personalized advertising.
• To ensure quality, maintain safety, and improve Our Services (monitoring and analyzing server logs, developing new features, fixing issues).
• To protect Our Services and our users (detecting security incidents, fraud, malicious activity, legal compliance).
• To respond to user inquiries and analyze user feedback.

Our use of your information is based on the grounds that:

• The use is necessary for compliance with a legal obligation.
• The use is necessary in order to protect your vital interests or those of another person.
• We have a legitimate interest in using your information (e.g., to provide and update Our Services; to improve Our Services; to safeguard Our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; to understand our user retention and attrition; to monitor and prevent problems; to personalize your experience).
• You have given us your consent (e.g., before we place certain cookies on your device and access/analyze them later on).

We may share information about you in the following circumstances, and with appropriate safeguards on your privacy.

• Third-party vendors in order for us to provide Our Services to you (such as ad networks or analytics providers).
• Legal and regulatory requirements: We may disclose information about you in response to a subpoena, court order, or other governmental request.
• Aggregated or de-identified information: We may share information that has been aggregated or de-identified, so that it can no longer reasonably be used to identify you.
• To protect rights, property, and others: We may disclose information when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Itself Tools, third parties, or the public at large.
• With your consent: We may share and disclose information with your consent or at your direction.

Our Services are offered worldwide and the technological infrastructure we use is distributed across locations in different countries including the US, Belgium and the Netherlands. When you use Our Services, the information about you may be transferred, stored and processed in countries other than your own. This is required for the purposes listed in the section “HOW AND WHY WE USE INFORMATION“. If you are a resident in a country that falls under the scope of the GDPR, then the countries in which your information may be transferred, stored, and processed may not have data protection laws as comprehensive as those in your own country. However, we do take measures to protect your personal information in accordance with this Privacy Policy and applicable law.

We generally discard information about you when it’s no longer needed for the purposes for which we collect and use it — described in the section “HOW AND WHY WE USE INFORMATION” — and we’re not legally required to keep it. We keep server logs that contain information automatically collected when you access or use Our Services for approximately 30 days. We retain the logs for this period of time in order to, among other things, analyze usage of Our Services and investigate issues if something goes wrong on one of Our Services.

While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so.

You have several choices available when it comes to information about you:

• You may choose not to access Our Services.
• Limit the information that you provide when contacting us.
• Limit access to information on your mobile device.
• Set your browser to remove or reject browser cookies.
• If you are a California resident, choose to opt out of the sale of your personal information.
• If you are located in a country that falls under the scope of the GDPR, do not consent to the use of your personal data.

Please keep in mind that we may continue to retain certain information as required by law.

Cookies are small data files stored on your computer or mobile device when you visit a website. Cookies are either first party (associated with the domain that the user is visiting) or third party (associated with a domain that's different from the domain that the user is visiting). We (“Itself Tools”), and third party vendors (including Google), may use cookies, web beacons, tracking pixels, and other tracking technologies on Our Services in order to enable the essential functionalities and to serve ads (and to analyze the usage and the online activity - see the note *** below).

• Strictly necessary cookies: essential for Our Services to perform basic functions and necessary for certain features.
• Advertising cookies: Third-party vendors (including Google) use cookies and/or similar tracking technology to serve ads to you based on your prior visits to or usage of Our Services and/or to other websites.
• Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to or usage of Our Services and/or other sites on the Internet.
• If you want to learn more on how Adsense uses cookies you may visit https://support.google.com/adsense/answer/7549925
• Opt out of personalized advertising: https://www.google.com/settings/ads
• Opt out of a third-party vendor's use of cookies for personalized advertising: https://youradchoices.com
• Analytics cookies: If you do not wish to be tracked by Google Analytics, you may use their browser opt-out tool: https://tools.google.com/dlpage/gaoptout
• Tracking technologies such as “web beacons” or “pixels” may be used on Our Services.

Our Services may contain links to third-party websites, online services or mobile applications that are not affiliated with us. Our Services may also contain advertisements from third parties that are not affiliated with us and which may link to third-party websites, online services or mobile applications. Once you have used these links to leave Our Services, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, online services or mobile applications, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, online service or mobile application. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services or applications that may be linked to or from Our Services.

We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below.

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

If you are located in certain parts of the world, including California and countries that fall under the scope of the European General Data Protection Regulation (aka the “GDPR”), you may have certain rights regarding your personal information, like the right to request access to or deletion of your data.

European General Data Protection Regulation (GDPR): If you are located in a country that falls under the scope of the GDPR, data protection laws give you certain rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:

• Request access to your personal data.
• Request correction or deletion of your personal data.
• Object to our use and processing of your personal data.
• Request that we limit our use and processing of your personal data.
• Request portability of your personal data.

You also have the right to make a complaint to a government supervisory authority.

California Consumer Privacy Act (CCPA): The California Consumer Privacy Act (“CCPA”) requires us to provide California residents with some additional information about the categories of personal information we collect and share, where we get that personal information, and how and why we use it. The CCPA also requires us to provide a list of the “categories” of personal information we collect, as that term is defined in the law. In the last 12 months, we collected the following categories of personal information from California residents, depending on the Services used:

• Identifiers (like your device and online identifiers);
• Internet or other electronic network activity information (such as your usage of Our Services).

You can find more information about what we collect and sources of that information in the section “COLLECTION OF YOUR INFORMATION”. We collect personal information for the business and commercial purposes described in the section “HOW AND WHY WE USE INFORMATION”. And we share this information with the categories of third parties described in the section “SHARING YOUR INFORMATION”.

If you are a California resident, you have additional rights under the CCPA, subject to any exemptions provided by the law, including the right to:

• Request to know the categories of personal information we collect, the categories of business or commercial purpose for collecting and using it, the categories of sources from which the information came, the categories of third parties we share it with, and the specific pieces of information we collect about you;
• Request deletion of personal information we collect or maintain;
• Opt out of any sale of personal information (for more information see the section “COOKIES AND OTHER TRACKING TECHNOLOGIES”); and
• Not receive discriminatory treatment for exercising your rights under the CCPA.

Contacting Us About These Rights If you wish to exercise any of your rights, please submit your request in writing to us using the contact information provided below. When you contact us, we may need to verify your identity before processing your request.

If you have questions or comments about this Privacy Policy, please contact us at: hi@itselftools.com (Canada)

Parts of this Privacy Policy have been created by copying, adapting and repurposing parts of the Privacy Policy of Automattic (https://automattic.com/privacy). That Privacy Policy is available under the Creative Commons Sharealike license, and so we also make our Privacy Policy available under this same license.